Resources Library by ANA

What does the consumer think?

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe. In Brazil some new research tools have appeared and the medium is going through a process of professionalization.This study examines radio...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Author: Fábio Mariano

June 21, 2005

Webmeter, wherever you are

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals' internet behaviour from any browser, be it at...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Marion Appel, Camiel Camps, Sebastiaan Moesman

Company: GfK

June 20, 2005

Establishing online audience measurement based on onsite usage data and survey information

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.This paper presents...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke

Company: KANTAR TNS Malaysia

June 20, 2005

Audiposter

As presented at WAM 2003 and 2004, the Audiposter project - the new Italian currency for outdoor - focused on the use of advanced portable GPS-based meters, which probably makes Audiposter the first large-scale survey of its kind being done in the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andrea Mezzasalma

Company: GfK

June 20, 2005

Modelling and prospects for audience measurement of outdoor advertising using GPS devices

The paper describes how to integrate audience measurement and site visibility as the main research approaches in outdoor advertising research in a single concept.Details are portrayed on how GPS is used on a large scale in Switzerland for mobility...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Martial Pasquier, Felix Mende

June 20, 2005

How many of your users are actually unique?

Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems.The authors believe this method may have great practical...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Magdalena Urbaska, Tomasz Fryderyk Urbanski

June 20, 2005

Reducing ad serving discrepancies

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andy Flint

June 20, 2005

Changing the Internet audience measurement standard

This paper describes a completely new way of measuring Internet audience behavior.By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt

June 20, 2005

Something is moving in OOH audiences

This paper describes the work and development in obtaining audience measurements of bus advertising in Spain during the past two years. The results are based on the actual measurement system for OOH, called Geomex, actually used for all media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Daniel Cuende

Company: Cuende Infometrics

June 20, 2005